Glow & Lovely: Promoting inclusivity and breaking stereotypes

Glow & Lovely, the skincare brand, changed its name and managed to retain its market leader position after backlash due to simultaneous challenges in Pakistan.

Campaign details

Brand: Glow & Lovely Brand owner: Unilever Entrant company: Mindshare Pakistan Karachi Idea creation: Mindshare Pakistan, Karachi Market: Pakistan Sector: Skin care, sun protection Media channels: Mobile & apps, Online video, Print - general, unspecified, Radio & audio, Television 500k - 1 million

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