Globalization and Pan-Regionalism: Are They Compatible?
How multi-national companies can benefit from both concepts
Enrique J. Perez, Editorial Televisa
In todays rapidly changing international business world in which more and more companies are entering the multi-national arena, the terms globalization and pan-regionalism are all the rage. They are bandied about in corporate boardrooms, staff meetings, brainstorming sessions and sales pitches oftentimes without much thought given to their true meaning.
You certainly have heard the coined statement, Think global, act local. More often than not, this concept refers to globalization as a corporate strategy. And, of course, you...