Agency: Frame Cunningham Holden Edy | Authors: Tristan Fulton |
Global Video
THE PROBLEM
Global Video is a video retail multiple with a turnover in 1997/98 of 31 million, and currently over 230 outlets situated primarily in Scotland and the north of England. Frame Cunningham Holden Edy (FCHE) was appointed in September 1997 to conduct a full marketing audit and to develop and implement a marketing and brand strategy, while continuing to provide ongoing promotional support throughout the period of change.
The advertising marketplace for video hire outlets is dominated by two main players Global Video and Blockbuster....