Global study reveals a seismic ‘value shift’ in what matters to people following COVID-19

This article identifies several critical shifts in consumer values, highlighting the rise of a new, more conscious consumer.

A year of moving in and out of lockdowns and confronting challenges that have arisen as a result of the health crisis have led many of us to reassess every part of our lives. Inevitably, the pandemic has changed us, our attitudes, behaviours and priorities....