Global mobile ad spend set to reach $362bn in 2023, driven by short video and OTT apps

An overview of 2022 and 2023 mobile ad spend and mobile consumption landscape.

Global advertising spend on mobile is forecast to grow 7.5% year on year and reach $362bn in 2023, although the growth has slowed down significantly compared to 2020 (+26.3%), according to’s latest report. 

Short video and over-the-top (OTT)...

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