Global Android users spend nearly 24 hours on TikTok per month

The Digital 2023 report by We Are Social provides an overview of time spent on the most popular social apps.

Globally, Android users spend on average 23.5 hours per month on TikTok. TikTok has become the social app that consumers spend the most time on, ahead of YouTube (23.1 hours) and Facebook (19.7 hours), according to the latest We Are Social Digital 2023 report. 

In Australia, TikTok Android app users spend nearly 30 hours per month on average on the video app. Indonesia, Russia, Mexico, the UK, the US, Canada, and Germany are all above the global average in terms of monthly time spent on TikTok. 

WARC Media forecastsTikTok will reach $13.2bn in ad revenue this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands