Global Android users spend nearly 24 hours on TikTok per month

Celeste Huang

The Digital 2023 report by We Are Social provides an overview of time spent on the most popular social apps.

Globally, Android users spend on average 23.5 hours per month on TikTok. TikTok has become the social app that consumers spend the most time on, ahead of YouTube (23.1 hours) and Facebook (19.7 hours), according to the latest We Are Social Digital 2023 report. 

In Australia, TikTok Android app users spend nearly 30 hours per month on average on the video app. Indonesia, Russia, Mexico, the UK, the US, Canada, and Germany are all above the global average in terms of monthly time spent on TikTok. 

WARC Media forecastsTikTok will reach $13.2bn in ad revenue this...

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