GlaxoSmithKline - 10 Million Britons (UK)

The mission of Lucozade Energy was to get the people all over Britain out of their energy slumps, by giving them back their lost edge.

GlaxoSmithKline – 10 Million Britons (UK)

Agency name: Billington CartmellClient name: GlaxoSmithKlineCategory: Brand-building

BACKGROUND

Lucozade Energy is an 80 year old British Brand, originally formulated to help recover from illness. These days it is positioned...

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