Glance: Baar baar dekho

Glance, a content discovery platform, increased awareness in India by launching a series of 15-second YouTube ads that promoted its constant feed of personalised mobile lock screen content.

Campaign details

Brand: InMobi (Glance)Contributing Agency: In-MobiEntry Title: Glance - Baar Baar DekhoWinning Category: Media InnovationPrimary Objective: Brand AwarenessFormat: TrueView In-Stream Ads,TrueView Discovery Ads (formerly known as In-Display Ads),Bumper...