Glad: Glad for change

GLAD, a bin bag brand, launched a campaign to reposition its brand in Canada and encourage consumers to compost and recycle waste more.

Campaign details

Brand: GladBrand owner: The Clorox CompanyEntrant company: FCB Canada, TorontoIdea creation: FCB TorontoMedia: Media Experts, TorontoMarket: CanadaSector: SundriesMedia channels:Online video, Point-of-purchase, in-store, Television, Websites...