Give Nothing to Racism: The Voice of Racism

Bethany Omeri, Jake Firman, Robbie Allen

Human Rights Commission (HRC), the non-profit organisation, carried out a campaign that shifted attitudes of racism in New Zealand.

Campaign details

Brand: Give Nothing to RacismBrand owner: New Zealand Human Rights CommissionEntrant company: Clemenger BBDO - New ZealandIdea creation: OMD WellingtonMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia channels: Websites & microsites, Search marketing, Online video, Social media, Radio & audio, Content marketing, Outdoor, Out-of-homeBudget: Up to 500k

Executive summary

It’s easy to say you’re anti-racist. But how can you fight racism if you don’t know what it truly looks like?

Racism lives in the everyday. In a thousand tiny interactions...

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