Giottus Cryptocurrency Exchange: #GiottusSeedsTrust

Giottus Cryptocurrency Exchange, India's leading crypto currency exchange, increased its investor base by educating its audience and challenging misconceptions about cryptocurrencies.

Situation Analysis

Cryptocurrencies have been proving both optimists and pessimists wrong since the beginning. The sector has been at the centre of a perpetual regulatory storm, around the world, and certainly in India. First, the federal Reserve Bank of India (RBI) banned it, but then the Supreme Court made it "not illegal", but the banks as well as the RBI dragged their feet in revoking restrictions. More recently, a 30 percent tax has been announced on earnings from virtual digital assets such as crypto and NFTs. In this nebulous environment, Giottus Cryptocurrency Exchange, a fintech startup in India, restarted its...

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