Gillette: #PlayCleanPlaySmart

Gillette, the shave care brand, won over POME consumers and educated them about the usage of shaving gel in Indonesia.

Campaign details

Brand: GilletteLead Agency: MediacomRegion: APAC

Strategy

Objective

Objective for Gillete – PlayCleanPlaySmart campaign was to win over POME consumers and recruit/upgrade to 'Systems' and educate them about the usage of Shaving Gel/Foam....

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