Gillette: Caring for Australia's hairiest suburb

Gillette, the personal care product brand, grew the beard care category in Australia.

Campaign details

Brand: GilletteBrand owner: Procter & GambleLead agency: Havas Sport & Entertainment AustraliaCountry: AustraliaIndustries: Shaving productsMedia channels:Events & experiential, Product sampling, Websites & microsites, Word...