Giao Hang Tiet Kiem: Giao Hang Tiet Kiem

Tien Khong

Giao Hang Tiet Kiem, a B2B brand, launched a campaign in Vietnam to repurpose the brand to be hyperlocal and meaningful for independent shop owners, and grow the brand's top-of-mind, trust, preference and business.

Campaign details

Brand: Giao Hang Tiet Kiem Brand owner: Giao Hang Tiet Kiem Entrant company: Dentsu Redder AdvertisingIdea creation: Dentsu Redder Ho Chi Minh City Market: Vietnam Sector: Postal & courier services Media channels: Social media, Television & Connected TV Budget: Up to 500k

Executive summary

GHTK outsped the category ruled by e-commerce conglomerates Shopee, Lazada, and Viettel by an enlightening discovery, rooted in Vietnamese culture of commerce: Unlike other markets where online commerce is led by big brands, in Vietnam, a majority of...

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