ghd - Creating a Premium Shopping Experience Online
Andrew Hovells, Peter Harris and Dawn Williams
This is not a traditional communications story about the impact of advertising, but is instead about how a brand was able to take back some control using its website to protect brand assets in an online market place.
ghd – Creating a Premium Shopping Experience Online
Andrew Hovells, Peter Harris, Dawn Williams - TBWA\ Manchester
INTRODUCTION
ghd is the leading hair styling iron in the UK.
Used to style hair, it is coveted by women as the must-have brand; lusted after...
