Getting research noticed at the corporate top table. Putting research assets in a client portal can help research to move from a reactive to a strategic role

This paper presents a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal.

Getting Research Noticed at the Corporate Top Table

Putting Research Assets in a Client Portal can Help Research Move from a Reactive to a Strategic Role

Ioannis (John) DimopoulosGlobal Director Market Research, Reckitt Benckiser plc, United Kingdom

Jonathan...