Getting intimate with our world: Increasing our value by increasing our awareness quotient

Keren Solomon

The article argues that researchers could give their clients much more valuable advice if they could combine specific study findings with insights and knowledge obtained in other ways.

Getting intimate with our world: Increasing our value by increasing our awareness quotient

Keren SolomonIntuit, United States

INTRODUCTION

Researchers rely on data. The data may be quantitative or qualitative, but it is almost always provided by the people...

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