Getting Indians to choose Urban Company Bathroom deep cleaning with the help of their house-help

Roshni Shroff

Urban Company, a cleaning service, carried out a campaign to share the message of its superior home and bathroom cleaning in India.

Campaign details

Brand: Urban CompanyBrand owner: Urban CompanyEntrant company: Taproot Dentsu - IndiaIdea creation: Taproot Dentsu MumbaiMarket: AsiaSector: Household & domesticMedia channels: Social media, Online videoBudget: Up to 500k

Executive summary

People want sparkly clean and shiny bathrooms but are compromising with basic minimum regular cleaning which does not meet their expectations. But, it is not the fault of regular cleaning or the provider of regular cleaning - the house-help who offers services to the best of her abilities.

Through this campaign, Urban Company’s...

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