Getting doctors to spill their guts

Patricia Sabena, Nicole Sabena Feagin and Robert Tse

Qualitative research projects targeted as physicians often produce comparatively unsatisfactory results, particularly when it comes to reaching an understanding of what drives doctors in their treatment of the signs and symptoms of an illness.

Getting doctors to spill their guts

Patricia SabenaSabena Qualitative Research, United States

Nicole Sabena FeaginSabena Qualitative Research Services, United States

Robert TseMarket Research, Novartis Pharmaceutical Corporation, Cardiovascular Business...

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