Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing.

Get To Know Your Customers On The Web, But How?

Some solutions and empirical findings

Axel Theobald Senior Consultant, eResearch Rogator AG, Germany.

INTRODUCTION

The possibilities for using the world wide web (short: web) to gather data for management decisions...