Get ready for the Samsung Galaxy S21 Launch with Yahoo Native Ads

To market its Samsung Galaxy 21 range to the Singaporean market, the electronics brand drove up qualified lands while reducing relative costs with a targeted online campaign.

Campaign details

Brand: SamsungAgency: Yahoo, Publicis MediaCountry: Singapore

Executive summary

Singapore is an attractive market for mobile phone vendors, with rife competition amongst established and new brands. With consumers constantly having many options to choose from, Samsung worked with Yahoo and Publicis Media to drive awareness and drum up interest for its latest Samsung Galaxy 21 range through a native ad campaign that tapped into consumers’ interests and personalities.

Anchored on privacy-safe consumer insights, actionable native ads matched to user segments and interests were delivered via a strategic programmatic execution comprising relevant first-party interest audiences...

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