Get brands into games for an immersive experience
Matt Willifer
Earlier this year, in an act of uncharacteristic bravery, I gave up my job as head of planning at M&C Saatchi and threw in my lot with games developer nDreams. Their mission is to create better games for brands. The chief executive has creative-directed 14 worldwide number-one games, so I figured he knew what he was talking about.
Bizarrely enough, the time felt right. Recessions tend to be times of change; they are times when the best companies look ever closer for unexploited opportunities and new ways of making money....