German Rail: No need to fly German Rail, a rail operator, created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany. Rail, coach, boat & car rental Germany Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Campaign detailsBrand: German RailAgency: Ogilvy GermanyCountry: Germany Campaign videoRead the full case study here...