German ad market set for 3% growth in 2023

An overview of advertising spend in Germany in 2023.

Advertising investment in Germany is set to grow by 3.0% year-on-year in 2023, bolstered by a sturdy linear TV market. WARC Media forecastsannual spend of €25.5bn this year, up from €24.8bn in 2022. This compares favourably with the outlook for Spain (+2.3%...

Not a subscriber?

Schedule your live demo with our team today