Generating website traffic

Johanna S. Ilfeld and Russell Winer

In this paper, we attempt to empirically determine the factors that drive traffic and brand equity in the internet space.

Digital media effectiveness
Digital media research

Generating Website Traffic

Johanna S. IlfeldandRussell S. WinerUniversity of California at Berkeley

Billions of dollars are spent promoting brands every year and internet brands, in particular, are (or at least at one time, were) competing against each...

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