General Motors: Lost roads

General Motors, an automotive manufacturer, launched a campaign in Colombia to increase safety perception, sales, market share and brand awareness.


Increase 1 point of the safety perception of the brand in the BTS (Brand Tracking Study).

Increase at least 2 points of the Excellent Opinion of SUV's in the BTS.

Increase 1 point in the Net Momentum of the brand of the BTS (it indicates how is the vision of the brand, if it's a brand that is gaining or falling in the market).

Increase 1 point in the familiarity of the brand (brand awareness) in the BTS.

Increase LARGE SUV's sales by 20% (Chevrolet Blazer, Tahoe, Traverse & Trailblazer)

Increase SUV PickUps' sales by 20% (Chevrolet Colorado and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands