General Motors Corporation: The Caddy That Zigs campaign

Although ownership of a Cadillac was for decades widely considered a part of the "American Dream," Cadillac Motor, a division of General Motors, saw its share of the luxury-car market begin to decline in the 1990s.

General Motors Corporation: The Caddy That Zigs campaign

Kim Kazemi

OVERVIEW

Although ownership of a Cadillac was for decades widely considered a part of the "American Dream," Cadillac Motor, a division of General Motors, saw its share of the...