General Motors Corporation: Like A Rock campaign (1991)

In 1991 the Chevrolet Division of the General Motors Corp. inaugurated an advertising campaign for its line of full-sized pickups.

General Motors Corporation: Like A Rock campaign

Rebecca Stanfel

Overview

In 1991 the Chevrolet Division of the General Motors Corp. inaugurated an advertising campaign for its line of full-sized pickups. The commercials featured scenes of everyday Americans...