General Motors Corporation: Hummer campaign

Rebecca Stanfel

When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck, the civilian version of the U.S.

General Motors Corporation: Hummer campaign

Rebecca Stanfel

OVERVIEW

When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck, the civilian version of the U.S. Army's Humvee, it faced the challenge of promoting...

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