General Motors Corporation: Coyote campaign (1997)

Late one February night in 1997, copywriter Tom Topolewski and art director Pete D'Agostino of D'Arcy Masius Benton & Bowles (DMB&B) in Troy, Michigan, were bouncing around ideas for the ad agency's Pontiac account when they, in Topolewski's words, "got on this Wile E.

General Motors Corporation: Coyote campaign

William D. Baue

Overview

Late one February night in 1997, copywriter Tom Topolewski and art director Pete D'Agostino of D'Arcy Masius Benton & Bowles (DMB&B) in Troy, Michigan, were...