General Motors Corporation: Break Through campaign

Alden Scottcrow

Cadillac, a division of Detroit-based auto giant General Motors Corporation (GM), had long been GM's luxury division, offering higher-priced, roomier vehicles.

General Motors Corporation: Break Through campaign

Alden Scottcrow

OVERVIEW

Cadillac, a division of Detroit-based auto giant General Motors Corporation (GM), had long been GM's luxury division, offering higher-priced, roomier vehicles. The brand had...

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