General Motors Corporation: Break Through campaign

Cadillac, a division of Detroit-based auto giant General Motors Corporation (GM), had long been GM's luxury division, offering higher-priced, roomier vehicles.

General Motors Corporation: Break Through campaign

Alden Scottcrow

OVERVIEW

Cadillac, a division of Detroit-based auto giant General Motors Corporation (GM), had long been GM's luxury division, offering higher-priced, roomier vehicles. The brand had...