General Mills, Inc.: Silly Rabbit, Trix Are For Kids! campaign (1959)

In the late 1950s General Mills became the first major cereal company to air animated television commercials.

General Mills, Inc.: Silly Rabbit, Trix Are For Kids! campaign

Lolly Ockerstrom

Overview

In the late 1950s General Mills became the first major cereal company to air animated television commercials. It was during this time that the Trix Rabbit was created....