General Mills - Listening to the Future of Social Media

Geoffrey Precourt

General Mills' increasing use of social media as a marketing and research platform is the subject of this report from New York Advertising Week by Warc's U.S.

General Mills - Listening to the Future of Social Media

Geoffrey PrecourtWARC

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt . 

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