gender differences and their importance to qualitative research
Neil McPhee MORPACE International Ltd
Summary
This paper was born out of two different strands of experience. Firstly the experience of bringing up nonidentical twins, who displayed such gender differences from the outset, that the concept of nature vs. nurture was given voice very early on, and secondly growing awareness that male and female respondents in qualitative research behave differently, in spite of 'normal' demographic similarities.
This in turn led the author to reading round the subject and hearing and talking to Allan Pease in the late 1980s. That such 'popular'...