Geico: Gecko campaign

In 1999,U.S.automobile insurance company “Geico” commissioned the “Gecko” campaign to assist in the company’s branding efforts.

Geico: Gecko campaign

Edward Dinger

OVERVIEW

Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially television. Unlike...