While it’s no longer realistic to spend almost an entire day at a spa once a month, the creators of Gee Beauty sought to modernize traditional grooming by introducing the concept of shorter and more frequent visits to the beauty/skincare studio (“time sensitive beauty on-the-go”).
Business Results Period (Consecutive Months):
September 2005–July 2008
Start of Advertising/Communication Effort:
Base Period for Comparison:
This is a story about an uncompromising approach...