While it’s no longer realistic to spend almost an entire day at a spa once a month, the creators of Gee Beauty sought to modernize traditional grooming by introducing the concept of shorter and more frequent visits to the beauty/skincare studio (“time sensitive beauty on-the-go”).
Gee Beauty
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): | September 2005–July 2008 |
Start of Advertising/Communication Effort: | September 2005 |
Base Period for Comparison: | n/a (launch) |
a) Introduction
This is a story about an uncompromising approach...
