Gee Beauty

While it’s no longer realistic to spend almost an entire day at a spa once a month, the creators of Gee Beauty sought to modernize traditional grooming by introducing the concept of shorter and more frequent visits to the beauty/skincare studio (“time sensitive beauty on-the-go”).

Gee Beauty


Business Results Period (Consecutive Months):

September 2005–July 2008

Start of Advertising/Communication Effort:

September 2005

Base Period for Comparison:

n/a (launch)

a) Introduction

This is a story about an uncompromising approach to an ideal has created an authentic new category aptly named 'beauty-on-the-go'.

It's a demonstration of commitment to managing every detail, to create a brand experience that brings clientele back far more often than anyone would have imagined. Before work in the morning. A movie. A date. Even a hockey game—all because of the desire to look and feel beautiful, and all because Gee Beauty understands...

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