Gay Lea – Spreadables Butter

Gay Lea Spreadable Butter launched in Ontario in 2005 with ONLY limited success. As such, alongside launching in the west of Canada, Gay Lea sought to relaunch the brand in Ontario itself.
Agency: john st.

Gay Lea – Spreadables Butter

Silver: Off to a Good Start

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2007–June 2007Start of Advertising/Communication Effort: January 2007Base Period for Comparison: January...

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