Gardasil® 9/ Merck: Not My Child

Gardasil 9/Merck, an HPV vaccine, launched a campaign in the US to increase awareness of the risks of HPV and focus on cancer prevention to destigmatise the topic.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Human papillomavirus (HPV) is the most common sexually transmitted virus in the US. Vaccination can help prevent against the cancers that can develop...