Gap Inc.: Khakis campaign

On April 23, 1998, Gap Inc. launched a global advertising campaign for its chain of nearly 1,600 casual-clothing stores.

Gap Inc.: Khakis campaign

Mariko Fujinaka

OVERVIEW

On April 23, 1998, Gap Inc. launched a global advertising campaign for its chain of nearly 1,600 casual-clothing stores. This campaign, created by Gap's in-house agency, Gap Direct, focused on the...