Gap Inc.: How Do You Wear It? campaign

As Gap, Inc., approached its 35th birthday in early 2004, the 1,500-store chain was experiencing an upswing in profits and sales, reporting steady increases since 2002.

Gap Inc.: How Do You Wear It? campaign

Rebecca Stanfel

OVERVIEW

As Gap, Inc., approached its 35th birthday in early 2004, the 1,500-store chain was experiencing an upswing in profits and sales, reporting steady increases since 2002. First-quarter profits...