Gaming, the metaverse and tech stacks: Opportunities for digital transformation

Paul Lowrey

More companies are looking to build end-to-end platforms and ecosystems in a bid to leverage greater ownership of their products, talent, audiences, and revenue.

Over the last two years, the effects of the coronavirus pandemic have completely changed the way that much of the world operates. It’s seen a damaged economy send the cost of living skyrocketing. It’s seen consumers become more aware of social responsibility issues around race, gender, sexual orientation and the environment. And it’s seen a transformation in how we access retail, entertainment and the workplace – among other things – forever.

All of these developments have had a massive impact on the brands, products, and services that people buy, changing the entire consumer purchasing journey. It’s also eroded brand loyalty,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands