This article is part of a Spotlight series on rural marketing in India. Read more
Two hands meet under a towel, fingers are counted, repeatedly, until finally they shake hands and an elephant just got sold for an agreed amount that only the buyer and seller know.
This is not a scene from a novel or movie but a real marketplace operating for ages with its own set of rules, traditionally known to us as rural markets.
The rural market is like an elephant – big and sweet, completely self-aware of its size and importance,...