Campaign details
Agency: M&C Saatchi Client: GambleAware Campaign Name: Bet Regret: Tap Out
Persuading risky sports bettors to place less impulsive, heat-of-the-moment bets they later regret.
Strategy
While a relatively small number of people - around 400,000 - experience a gambling disorder, there are around 2 million people experiencing small amounts of financial and mental harm; they are at risk of something more serious developing.
