Wm. Wrigley Jr. Company: No Matter What campaign
Candicc ManciniOVERVIEW
In 2001, supported by a campaign titled "No Matter What," the Wm. Wrigley Jr. Company introduced its Orbit gum, long available in Europe, to the United States. Orbit was...
Wm. Wrigley Jr. Company: No Matter What campaign
This paper describes how the award winning "No Matter What" campaign successfully launched Orbit in the US, such that in 2004, the gross U.S.
