Seagram Americas: Crown Royal Television Ads campaign

Rebecca Stanfel

In June 1996 Seagram Company Ltd. debuted a television commercial for its Crown Royal Canadian whiskey on a local NBC affiliate in Corpus Christi, Texas.

Seagram Americas: Crown Royal Television Ads campaign

Rebecca Stanfel

Overview

In June 1996 Seagram Company Ltd. debuted a television commercial for its Crown Royal Canadian whiskey on a local NBC affiliate in Corpus Christi, Texas. Like other makers of distilled spirits, Seagram sought to keep its product profitable in an era of declining hard liquor consumption. While distilled liquor sales waned, beer and wine marketers, who invested hundreds of million of dollars in television advertising, saw their sales hold steady. In running its spot, Seagram sought to reap the same benefits from television advertising. The broadcast, however, set off a...

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