Pepsi-Cola Company: Michael J. Fox Ads For Diet Pepsi campaign
Rebecca StanfelOverview
In 1986 the Pepsi-Cola Company produced a commercial for its flagship beverage, Pepsi Cola, that featured actor Michael J. Fox, star of both the television series Family Ties and the hit movie Back to the Future.The spot, "Copier," which was conceived and executed by Pepsi's long-time advertising agency, BBDO Worldwide, won the accolades of the industry and received a Clio Award. The following year Pepsi sought to channel the success and popularity achieved with "Copier" to Diet Pepsi, its low-calorie cola. Despite high-profile...