Pabst Brewing Company: Remember Rainier campaign

Mark Lane

Rainer beer, owned by Pabst Brewing, was a local brand in the U.S. Pacific Northwest facing declining sales.

Pabst Brewing Company: Remember Rainier campaign

Mark Lane

OVERVIEW

Rainier beer, a longtime staple in the Pacific Northwest, had, like many local beer brands in America, seen its fortunes decline substantially in the 1970s and 1980s as giant national brewers...

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