KFC USA: Colonel Sanders campaign
Robert SchnakenbergOverview
When Colonel Harland Sanders died at the age of 90, the Kentucky Fried Chicken (KFC) business lost not only its founder but also one of the most revered company spokesmen in advertising history. With the crusty, white-haired colonel fronting the chicken chain in commercials and personal appearances, the Kentucky Fried Chicken business he started grew to be one of the largest retail food service systems in the world.
A quick-service restaurant pioneer, Sanders introduced his secret Kentucky Fried Chicken recipe at his own restaurants in 1939 and proceeded to amass a chain...