Hollywood Entertainment Corporation: Welcome To Hollywood campaign
Mariko FujinakaOVERVIEW
Hollywood Entertainment Corporation hurtled into 1998 at a screaming expansion pace for its chain of Hollywood Video retail stores—the company planned to open more than 353 new stores in 1998 to bring the total number up to 1,260 by year's end. The decade-old chain of superstores had quickly become the second largest video-rental chain in the nation, and chairman, founder, and CEO Mark J. Wattles believed that Hollywood Video had ample opportunity for growth. "[In 1993] we were a 15 store chain and embarked on a very aggressive store opening...