Hershey Foods Corporation: Great American Chocolate Bar campaign
Susan RislandOverview
After decades of selling its candy without advertising, industry leader Hershey Chocolate Company launched the "Great American Chocolate Bar" campaign in...
Hershey Foods Corporation: Great American Chocolate Bar campaign (1970)
After decades of selling its candy without advertising, industry leader Hershey Chocolate Company launched the "Great American Chocolate Bar" campaign in response to increasing competition from numerous rivals.
